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Azure Purview Rebranding to Microsoft Purview and Expanding
Microsoft’s data governance solutions are expanding to be more comprehensive and, as a result, getting a new name. Previously called Azure Purview,...
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Microsoft recently announced a major set of updates to Microsoft Purview—all aimed at solving one of the biggest blockers in AI adoption: secure, trustworthy data.
These enhancements come at a critical time as organizations race to implement AI solutions but often struggle with protecting sensitive data across systems. With these new capabilities, Microsoft is pushing to make Purview a central player in both AI governance and data protection.
What’s New in Microsoft Purview?
Here are the four key updates designed to improve how organizations protect and govern data used in AI scenarios:
DLP Support for Microsoft Fabric
Purview’s Data Loss Prevention (DLP) tools now offer native support for Microsoft Fabric, providing protection directly at the data source—crucial for AI workloads that depend on real-time, secure data pipelines.
Alerts for Sensitive Data in KQL and Mirrored Databases
DLP policies will now trigger notifications when KQL queries or mirrored databases contain sensitive data, helping teams catch potential exposure points early.
Power BI Integration for Copilot Scenarios
These Purview protections extend to Power BI, ensuring that Copilot-generated dashboards and reports maintain the same level of data governance.
Data Observability in Unified Catalog (Preview)
New data observability tools in the Purview Unified Data Catalog are now in preview, helping teams monitor and improve the quality and reliability of the data used to power AI solutions.
Why This Matters
AI Needs Clean, Protected Data
Data privacy and oversharing have become major roadblocks to scaling AI responsibly. These updates are designed to close that gap—ensuring AI initiatives don’t stall due to governance issues.
Fabric’s Strategic Push
Microsoft continues to position Microsoft Fabric as the future of enterprise data architecture, and these updates help narrow the gap with competitors like Snowflake and Databricks.
Purview as a Strategic Tool
With these new capabilities, Purview is evolving from a compliance tool into a core enabler of enterprise AI. It’s quickly becoming essential for any organization building data-driven applications or AI models.
If you’re working on modern AI initiatives—or considering how to better govern your data across platforms—now’s the time to take a closer look at Microsoft Purview. Check out the full story here.
Need help understanding how these updates impact your environment? Let’s talk.
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