“Data is the new oil. It’s valuable, but if unrefined it cannot really be used. It has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so must data be broken down, analyzed for it to have value.” – Clive Humby, UK Mathematician
 
Ever wonder how companies like Google and Facebook can be have a combined value of $1.3 trillion dollars, yet not sell a product or service? It’s because your data is their product. They have built ecosystems of re-enforcing data loops where you use their products, they learn about you, they then use that learning to offer you better more targeted products. The cycle repeats, they accumulate more data and their value grows.
Your company should be participating in this new data driven economy.  Most companies are on the spectrum below. We can help you do what you are doing better, and more cost effective. We can simultaneously help you advance your capabilities while creating re-enforcing data loops so you are not left behind in the new gold rush for data.

Rudimentary Streaming Advanced Consultative
“Looking Back”
Traditional reporting, dashboards, etc.
“Right Now”
Streaming analytics, real-time operations, IoT
“Living on the Edge”
Predict outcomes using Machine Learning, etc.
“Question Everything”
Answers are easy; are you asking right questions?
What happened yesterday, last week, last quarter?
Reporting on data warehouses or directly against source systems.
What is happening right now?
Not traditional BI. The skills required to do this are not legacy BI skills, but probably look more like integration developers than traditional BI experts
What might happen next?
Operating at a competitive advantage by predicting outcomes, prescribing the optimal next step, preventing failures, knowing what your customers want before they ask for it
What is the next disruption?
Markets and customers change; avoid auto-pilot
Identify and exploit macro and micro trends

 
To understand how Serverless Solutions and Google Cloud can help you at each step of the journey above take a deeper look at each of the stages in the collection of papers below:

  • Rudimentary – The Data Warehouse is not dead!
  • Streaming – Run your operations based on what is happening, not what happened
  • Advanced – Create an unfair competitive advantage
  • Consultative – Are you asking the right questions?

To understand how all of this might come together in a horizontal solution focused on marketing to your customers, look at our methodology for improving top line revenue and customer engagement through micro-targeting and recommendation engines.

  • Customer 360 + GCP Overview

If you are in an asset intensive business, don’t falsely believe these tools and techniques only apply to customers. You can apply similar patterns to solve problems like using ‘acoustic sensing’ to predict issues at an oil derrick turning unscheduled maintenance and non-productive time into scheduled maintenance and increased productive time.

  • Remote Sensing using ML and GCP